Lucas Oil
A life-long bond between father and son and their passion for cars is the theme of this commercial. Stories are the most powerful way to make anything, including a product, memorable without being too “on the nose.” It is the stories that we connect with and good stories stay with us for a long time. We aimed to create a timeless story that would not simply sell a product, but aimed at the hearts of viewers and have them connect with the characters.
Special thanks to: Tim Kitchens for his acting, help and providing his 1934 Ford.
Special thanks to: Tim Kitchens for his acting, help and providing his 1934 Ford. Christina Hernandez @christina_michelle92 for pulling resources together and connecting us with the right people. Without her efforts, this would not be possible.
“Lively, hear-warming, and entertaining …”
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